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NourishMax Voluntarily Discontinues Certain Claims for Diamond Infused Eye Cream

Moves follow a challenge by NAD about product's "comprehensive list of hard-hitting ingredients that target every eye concern."

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By: Lianna Albrizio

Associate Editor

Following a challenge brought by BBB National Programs’ National Advertising Division (NAD) as part of its routine monitoring program, NourishMax discontinued certain advertising claims used to promote its NourishMax Diamond Infused Eye Cream.   NAD challenged the claims that the eye cream features “a comprehensive list of hard-hitting ingredients that target every eye concern, from dark circles, fine lines, wrinkles, and puffiness to telltale signs of aging like crow’s feet.”   ...

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